Completely unaware of the contagiousness of bacteria, viruses and diseases, children often tend to neglect the importance of good hygiene. Whether they've just visited the toilet or played around in dirt, the spread of microbes through cross-contamination cannot be sensed.
As a result, children are one of the largest sources of disease transmission. Their health may not be at risk, but their vulnerability remains high; if they are not effectively educated on essential hygiene practices, techniques and given the best facilities as a basic of life, the hygiene and health of future generations are put at risk.
It is our responsibility to take action, now.
Through means of visual hygiene education tools and a range of innovative hygiene products, we believe we can take hygiene awareness and virus containment to the next level. Together.
What is learnt in the cradle is carried to the tomb - and it is our mission to optimise the hygiene-related welfare of children, and thus the educational segment of society.
Low-income Women Bangladesh
Known as the havens of textile for major Western brands including the likes of Zara, H&M and Gap, Bangladesh currently counts 3.5 million employees working in the Ready-Made-Garments industry. It is in fact one of the biggest sources of jobs in the country and the only female-dominated industry, with 60.8% of the workforce being women.
Be that as it may, the RMG industry has received negative media attention over the past few years, such as the commotion around the Rana Plaza factory collapse in the outskirts of Dhaka, Bangladesh taking the lives of 1000+ workers and injuring more than 2500.
The consequences of cheap labour in this country may seem apparent at the forefront, but the magnitude of poverty remains questionable.
With hygiene-related welfare at the back of their minds, Pacem - Brand partners took a deeper dig into the living conditions of female garment workers in Bangladesh and their observations were shocking, to say the least. What is taken for granted in the Western world are unheard of luxuries in countries like Bangladesh; as an example: acces to hygienic menstrual facilities.
In fact, menstruating women in Bangladesh are accustomed to using cloths, sharing these amongst family members and do not have access to proper sanitation.
To make an impact, in early 2020 Pacem - Brand Partners officially shook hands with sanitary napkin manufacturer ECO Int'l Trading in Dhaka, Bangladesh to jump on the SokhiPad project.
The project is centred around raising awareness of safe and sanitary menstrual hygiene practices and access to affordable menstrual hygiene products, to give women the dignity to become active and productive members of society. ECO Int'l Trading commits to delivering sanitary pads to 720,000 low-income women in Bangladesh by 2021.
Pacem - Brand Partners is working on the launch of a SokhiPad product line in the Netherlands, from which 100% of profit will be donated to supply sanitary pads to female garment workers in Bangladesh.